Bigger is not better. Better is.

Hello—

If you’re doing public relations today, you’re getting screwed by the companies that say they’re helping you.

Whether it’s nosebleed-level, hide-the-ball pricing, high-pressure sales and roach-motel contracts, to bloated, flabby products that have way more features than you want to pay for, the culprit is the same: a few giant companies that have gotten lazy, arrogant, and rich at your expense. 

Their products, pricing, and priorities are all geared toward the Fortune 500, consumer products, tech… Big Business, in other words. 

Well, Headliner is for all of you that might not be “big business” but are still a Big Deal. 

I’m building Headliner as the David to those Goliaths: the independent, innovative straight-shooter for all of you PR pros that don’t have the luxury of million-dollar budgets but still need to get your news the attention it deserves.

The keys to making PR work for “everyone else” are place and people. 

- Place is all about getting your news to relevant media in the right places. A hospital system adding a new unit is important news in the communities that hospital serves: it’s not just an announcement, it’s news. The same goes for stories from a local coffee-shop chain, a vibrant regional nonprofit, or an up-and-coming brokerage: what they have to say is really important in their communities, so reaching local media is far more important than reaching influencers on the other side of the world.

- People are the secret sauce of all good public relations. Local and regional communities love to read about people they know, from birth announcements, through graduation and weddings, all the way through obituaries. “People on the Move” announcements about new hires, promotions, and professional honors are classic “refrigerator journalism.” Even better, people share news about people they know in social media far more often than conventional stories, in ways that drive off-the-charts engagement and sharing. 

Headliner uses those keys to unlock a better way to “do” PR for people like you: from announcing a new hire, to promoting a banner year in sales, through publicizing a new program or practice, Headliner will give you the most precise and powerful results that you can find. All for a price that makes sense for you.

Are you ready to PR Better? 

Best Regards,

Colin Mathews Founder + President, Headliner