Your Voice, Amplified.
Every industry has unique stories that deserve the spotlight. Whether you're breaking new ground or celebrating key achievements, Headliner equips you with the tools to PR Better and ensure your message is not just seen, but truly heard. Explore how professionals across a variety of sectors are leveraging Headliner to meet their strategic communication objectives and make a tangible impact.
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New Hire
With Headliner, it's not just an announcement, but a celebration of your newest hire!
Put your newest addition in the spotlight!
Share the exciting new addition of your recent hire with key stakeholders in your service area and local media from your hire’s hometown. Just write, select your coverage and send.
Ava Johnson, Director of Communications The North Firm
Ava Jamal, is the dynamic Communications Director at a well-established legal firm in the heart of downtown Chicago. Ava has been at the helm of shaping the firm's public image and managing media relations with both a steady hand and an innovative approach. Her role extends beyond mere communication; she acts as a crucial bridge connecting the legal world with the public, ensuring that each announcement is not only informative but also engaging and impactful.
Recently, her firm decided to venture into a new area of practice-environmental law. This strategic move was marked by the hiring of a senior lawyer renowned for his expertise in this specialty. This expansion and the new hire presented Ava with a unique opportunity and a complex challenge. Her objectives were clearly set: she needed to introduce the new lawyer effectively, highlight the firm's broadened expertise, and generate interest among potential clients specifically interested in environmental legal issues.
To achieve these goals, Ava began by crafting a compelling narrative centered around the new hire's distinguished career and unique qualifications in environmental law. Ava's motivation stemmed from her desire to see tangible outcomes-increased media pickups, heightened social media engagement, and a buzz of client inquiries following a well-executed announcement. She relied on Headliner, a sophisticated press release distribution tool known for its efficiency and comprehensive access to media contacts. This tool was crucial in ensuring that the press release reached targeted journalists and publications within the legal and business news sectors.
As the press release went live and circulated through the targeted channels, the response was immediate and overwhelmingly positive. Top-tier legal and business publications picked up the story, and Ava meticulously tracked every metric from read rates to engagement levels. The successful campaign not only showcased the new lawyer's expertise and the firm's commitment to tackling complex environmental issues but also marked a significant step forward in Ava's career and the firm's strategic direction. The results were a clear indicator of success, affirming the firm's path forward in this new area of law and Ava's effective communication strategies.
New Annual Transaction Record
With Headliner, it's not just an announcement, but a celebration of groundbreaking achievements!
Michael Thompson, Premier Realty
Premier Realty is thrilled to announce a groundbreaking achievement by one of its standout agents, Michael Thompson, who set a new record by completing an unprecedented number of real estate transactions in 2023. This milestone underscores Premier Realty’s dominance in the Los Angeles real estate market and highlights individual excellence within the firm.
Michael Thompson, with over a decade of experience in real estate, successfully closed 150 transactions throughout the year, setting a new high-water mark for Premier Realty. His success is attributed to his profound market knowledge, dedication to clients, and superior negotiation skills.
"Michael's record-setting performance is not only a personal triumph but also a clear indicator of Premier Realty’s robust support system and our aggressive stance in a competitive market," said Samantha Lee, CEO of Premier Realty. "His achievement reflects our firm's commitment to excellence and our agents' capabilities to exceed in the Los Angeles real estate market."
In 2023, Michael leveraged advanced technology and innovative marketing strategies to navigate market trends and cater to a diverse clientele. His approach blends personalized service with strategic data analysis, allowing him to manage multiple transactions effectively and deliver outstanding results to his clients.
This exceptional performance by Michael has boosted Premier Realty’s reputation among clients and industry peers alike and has drawn attention from across the real estate industry. Looking ahead to 2024, Premier Realty plans to continue this trajectory of excellence, enhancing service offerings and expanding its team to uphold and surpass the high standards it has set.
If you are interested in working with Michael Thompson or learning more about how Premier Realty can serve your real estate needs, please visit our website or contact our office directly to get started.
Employee of the Month
With Headliner, it's not just an announcement, but a celebration the Employee of the Month!
Michael Johnson, Director of Public Relations of AcmeTech
Michael Johnson is the Director of Public Relations at AcmeTech, a leading technology firm based in San Diego. Michael joined AcmeTech in 2018, attracted by the company’s commitment to innovation and its collaborative culture. Since then, he has revitalized AcmeTech’s PR strategies, integrating digital marketing techniques with traditional media outreach to amplify the company’s presence both online and offline. His efforts have significantly increased media coverage and industry recognition for AcmeTech, positioning the company as a thought leader in the tech sector.
Michael’s involvement in releasing press materials, like the announcement of the Employee of the Month, showcases his ability to communicate internal achievements in a manner that reinforces the company's brand values and corporate culture. He believes that celebrating individual achievements contributes to a positive workplace environment and enhances overall company morale.
Under Michael’s guidance, the PR department at AcmeTech has not only supported the company’s growth but has also helped to manage its reputation through various market fluctuations and industry changes.
Employee Education
With Headliner, it's not just an story, but a network that amplifies your voice.
Honor your Achievements!
Celebrate the hard work it takes to advance in your industry. Just write, select your coverage and send.
Sophia Martinez, Public Relations Manager at Drickell Honda
Meet Sophia Martinez, the Public Relations Manager at Drickell Honda in Miami, a bustling hub for automotive excellence. At 38, Sophia has carved a niche for herself in the world of automotive communication, combining her passion for storytelling with her deep knowledge of the industry. Sophia has been instrumental in shaping Drickell Honda's public image as a leader in customer service and technical proficiency.
Sophia joined Drickell Honda five years ago, driven by a desire to elevate the dealership's profile and connect more deeply with the community. She saw the potential in using compelling stories to showcase the dealership's commitment to excellence and innovation. Her role involves not just crafting press releases and managing media relations but also engaging with customers and the community to foster loyalty and trust.
When Brandon Kerrings, a young and dedicated technician at Drickell Honda, completed his certification as a Honda Factory Certified Technician, Sophia recognized this as a perfect opportunity to celebrate an internal success story while also reinforcing the dealership's reputation for superior service capabilities. Aware of the increasing complexity of automotive technology and the importance of skilled technicians, she saw Brandon's achievement as a testament to Drickell Honda's commitment to excellence and professional growth.
For Sophia, this press release was more than just a routine announcement—it was a narrative that reflected the dealership’s values and her personal commitment to promoting these ideals. Sophia's work culminates in the distribution of the press release, ensuring it reaches not only automotive publications but also local community outlets and social media platforms, maximizing exposure and reinforcing the community's trust in Drickell Honda’s expertise. Her efforts consistently highlight how personal achievements within the team contribute to the broader goal of providing unparalleled service to customers, making each story she tells a building block for the dealership's enduring success.
Announce New Area of Study/Certification
With Headliner, it's not just an announcement, but announce a new area of study/certification!
Sara Thompson, Director of Admissions at University of Austin
Sara Thompson serves as the Director of Communications at the University of Austin, a role she has been dedicated to since 2018. Since joining the University of Austin, Sara has been instrumental in revamping the university’s communication strategies to better showcase its academic programs and unique offerings.
Recognizing the growing importance of ethical considerations in technology, the university developed the new Artificial Intelligence Ethics interdisciplinary program to address the complex challenges at the intersection of AI and ethical governance. Sara saw the launch of this program as a pivotal opportunity to highlight the school’s commitment to innovation and responsible education.
With the AI Ethics program, the University of Austin is set to become a hub for students and scholars who are eager to influence the future of technology through a moral lens. Sara’s communication strategy for announcing this new program was meticulously crafted to maximize its impact. By emphasizing the program’s relevance and the university’s forward-thinking approach, Sara aims to attract a broader audience of potential students who are not only interested in technology but also in how it aligns with broader societal values.
Her campaign to promote the AI Ethics program involves multi-channel dissemination, including press releases, social media content, and engagement with academic blogs and forums. By positioning the University of Austin as a leader in this critical field, Sara intends to not only enhance the school's profile but also to spark interest among top-tier applicants who are looking for an educational experience that offers both technical expertise and ethical insight.
Non-profit Receives Bequest
With Headliner, it's not just an announcement!
Emily Carter, Director of Communications at Future Green Foundation
Emily Carter is the Director of Communications at the Future Green Foundation, a nonprofit organization based in Portland, Oregon, focused on environmental conservation and education. Emily joined the Future Green Foundation five years ago as a Communications Specialist and quickly rose to the position of Director of Communications. In her current role, she oversees all external communications for the foundation, including press releases, social media, and public relations campaigns.
The recent announcement of a substantial bequest from the late Dr. Helen Marston is a prime example of how Emily strategically uses major news to benefit the foundation. Understanding the potential of this news to inspire others, Emily’s management of the press release is designed to do more than just inform; it aims to galvanize community support and draw in new donors and volunteers who are moved by the foundation’s work and Dr. Marston’s legacy.
To achieve these goals, Ava began by crafting a compelling narrative centered around the new hire's distinguished career and unique qualifications in environmental law. Ava's motivation stemmed from her desire to see tangible outcomes-increased media pickups, heightened social media engagement, and a buzz of client inquiries following a well-executed announcement. She relied on Headliner, a sophisticated press release distribution tool known for its efficiency and comprehensive access to media contacts. This tool was crucial in ensuring that the press release reached targeted journalists and publications within the legal and business news sectors.
By sharing the story of Dr. Marston's generous contribution, Emily intends to showcase the tangible impacts of such gifts—highlighting how they enable the foundation to launch new initiatives like the Marston Environmental Scholars program and a community biodiversity garden. She knows that illustrating the direct benefits of donations not only honors the donor's legacy but also demonstrates the foundation's effectiveness and accountability, making it a more attractive option for future benefactors.
Her communications strategy includes detailed plans for leveraging the press release across multiple channels to ensure it reaches a broad audience, including potential donors, environmental enthusiasts, and the local community. Emily’s focus is on maximizing the release’s reach to spark conversations about the foundation’s work, thereby increasing visibility and support for its ongoing and future projects.
Non-profit Board Appointment
With Headliner, it's not just an announcement, but a celebration of your newest hire!
Dr. Emily Robertson, Board of Directors at Joseph Howe Public Library
Joseph Howe Public Library is delighted to announce the appointment of Dr. Emily Robertson to its Board of Directors. Dr. Robertson, an esteemed educator and advocate for public literacy programs, brings a wealth of experience and a fresh perspective to the library’s leadership team.
With over 20 years of experience in the field of education, Dr. Robertson has dedicated her career to enhancing educational outcomes and promoting literacy and lifelong learning. Her academic background includes a Ph.D. in Education from Brooks University, and her professional path has been marked by significant contributions to both public and academic library systems in North Carolina.
"Dr. Robertson’s extensive experience and passionate commitment to literacy make her an invaluable addition to our board," said Michael Chen, Chair of the Joseph Howe Public Library Board. "We are confident that her insights and leadership will greatly enhance our library’s services and community engagement efforts."
Dr. Robertson has been actively involved in various community outreach programs that focus on improving access to education and resources. Her innovative approaches to learning and community service have earned her numerous awards and recognitions. At Joseph Howe Public Library, Dr. Robertson aims to implement new strategies that will expand the library's reach and improve user engagement, especially among young learners.
"I am thrilled to join the Joseph Howe Public Library Board and look forward to contributing to its mission of empowering our community through accessible education and resources," said Dr. Robertson. "Libraries are vital spaces for community engagement and learning, and I am eager to help enhance these important services.”
The Board and staff at Joseph Howe Public Library warmly welcome Dr. Robertson and anticipate a fruitful collaboration as they continue to serve the Halifax community.
Annual Toy Drive
With Headliner, it's not just an announcement, but to announce the launch of its annual Holiday Toy Drive!
Amanda Clark, Community Outreach Coordinator at Heartland Bank
Amanda Clark is the Community Outreach Coordinator at Heartland Bank in Charlotte, North Carolina. Her role involves developing and overseeing community service projects and charitable initiatives that align with the bank’s mission to give back to the community it serves.
Each year, Amanda spearheads the planning and execution of the toy drive, coordinating with local charities to identify needs, setting up collection points, and ensuring the community is well-informed and motivated to participate. Her approach involves organization and heartfelt appeals to the community, reflecting both her professional acumen and her genuine care for the cause.
In preparing this year’s press release, Amanda aimed to convey not just the logistical details of the toy drive but also the broader vision of community engagement that Heartland Bank supports. She wanted to inspire the community to see their donations as more than just gifts, but as acts of kindness that could bring joy and a sense of normalcy to children in difficult situations. Her message was crafted to resonate on a personal level, encouraging widespread participation and fostering a deeper connection between the bank and the community.
New Hire
With Headliner, it's not just an announcement, but a celebration of your newest hire!
Linda Gomez, Senior Content Specialist at Columbus Hospital System
Linda Gomez is the Senior Content Specialist for the Columbus Hospital System. In her role, Linda is responsible for overseeing the creation and dissemination of all content related to the hospital system. She works closely with healthcare professionals to ensure that the information shared is not only timely and accurate but also empathetic and aligned with the needs and concerns of the community.
Her recent press release announcing the appointment of Dr. Sarah Bennett as the new Pediatric Orthopedic Surgeon is a testament to Linda’s strategic thinking and her ability to spotlight the hospital's strengths. By emphasizing Dr. Bennett’s impressive background and the innovative research she brings to the team, Linda aims to reinforce the hospital's reputation as a leader in pediatric healthcare and a beacon of hope for many families.
Linda’s role goes beyond mere content creation; she is a storyteller who plays a crucial part in shaping how the hospital connects with the people it serves, ensuring the community sees the Columbus Hospital System not just as a place to seek treatment but as a vital resource and a caring neighbor.